Meet Melissa Camilleri – Author of the 21 Day Insta-course

Meet Melissa Camilleri – Author of the 21 Day Insta-course

 
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melissa camilleri headerHi~ Melinda here::

I was excited to to partake in this excellent course last month. The 21 Day Insta-course with Melissa Camilleri.   I rarely spend my hard earned money on lessons & classes. I always think,

“I can do this myself!”

How many of you feel this way??   Honestly , if you’re older than 30, then you are likely lost with Instagram as I was.  I’m lucky enough to have “under 25” daughters & son that have kept me in the loop of new online social engagement.  Instagram is BIG…really BIG!    What I’m seeing is that the under 30 crowd is there…not facebook…  Young  professionals are connecting on Instagram.  It’s slowly building to the over 30 crowd.   This is a big market that shouldn’t be ignored.  I felt I needed to understand it better to help  me make informed choices for my budgeted time and adverstising.

instagram buttonI loved Melissa’s down to earth and “real” approach to understanding the how’s and whys of Instagram.  I got it…it really made sense and was easy to implement.  Honestly the daily email is broken down into “very” do-able steps of getting to the core of your business concept and getting that message across to your customers.  I will be retaking the course “as a veteran” this time around with you all and would love to connect with you as we explore and build our sales with Instagram.  I hope you’ll consider joining in and learning with me!

Early Bird price ends THIS FRIDAY..

so don’t delay on getting signed up.  It’s worth every penny I spent and I’m 100% happy with the in depth knowledge I’ve achieved and have begun to implement.  I will continue to learn as part of the 21 day Facebook team that shares all their ideas, questions etc., just like we do on our own CBC Facebook group.  It’s a wonderful group ready to connect with new members!

I believe you’ll love this course and I’ve invited Melissa Camilleri to guest post and tell us a little about it.

Her new class starts August 21st and will be the last until 2016, as she is also a jewelry designer and runs her business as well as offering this great course!  So she really gets us & she’s one of us!

melissa camilleri headerGuest  post  by  Melissa  Camilleri,   Founder  of  Compliment,  Inc.  and  the   21-­‐Day  Insta-­‐course

As  long  as  you  haven’t  been  living   under  a  rock  the  past  couple  years,   you’ll  know  that  Instagram  should  be   a  key  component  to  your  online   marketing  strategy,  especially  as  a   product-­‐based  business,  where  what   we  do  is  so  visual!
Likely,  you  already  have  a  presence   on  Instagram.    If  you’re  anything  like  I   was  when  I  first  started  using  the   platform,  your  growth  has  been  slow   going  and  your  reach  not  quite   multiplying  in  the  way  you  see  it   happening  for  other  businesses.    It’s   frustrating  to  be  in  this  space.

It  took  me  one  full  year  to  grow  to   1000  followers  on  Instagram.    But   knowing  how  important  the  platform   was  to  my  overall  marketing  strategy,   I  was  determined  and  focused.    I   observed  and  took  action.  I  put  in   place  some  key  strategies  that  took   my  Instagram  (@shopcompliment)   from  1000  to  17,000  the  following   year.    These  days,  I’m  adding  an   average  of  1500  new  followers  per   month,  have  a  following  of  over  30K   and  get  70%  of  my  website  traffic  and   conversions  from  Instagram.    I’m   selling  five-­‐figures  month  after   month,  and  my  Instagram  strategy  is   a  large  part  of  that.

I  have  no  special  photography  or  tech   training  under  my  belt.    Just  sheer   will,  an  iPhone,  plus  the  mindset  that   where  my  attention  goes,  grows.

Here  are  four  things  you  can  start   doing  today  to  give  you  the   foundation  to  start  actually  getting   seen,  building  relationships,  and   making  money  on  Instagram:

Show  up  consistently.
It  is  essential  that  if  you  have  an   Instagram  account,  you  are  posting  at   least  once  a  day  to  show  up  in  the  the   conversation  that’s  happening  on  IG.     Posting  consistently  will  keep  you  top   of  mind  in  your  customer’s  heads.     Did  you  know  that  studies  show  that   a  potential  customer  has  to  interact   with  a  brand  a  minimum  of  7  times   before  ever  taking  action?    The  more   you  post,  the  quicker  this  will  happen.   That  said,  you  don’t  want  to  overload   your  followers’  feeds,  so  I  suggest   posting  no  more  than  3  times  per  day,   with  at  least  4  hours  between  posts.

Get  social.
Interact  with  the  people  who   comment  on  your  photos.    @Mention   them  back.    Ask  them  questions.     Share your  gratitude.    And  don’t  be   afraid  to  leave  comments  on  other   people’s  pictures,  too.  Be  generous   with  your  likes.    Follow  back  people   who  are  consistently  interacting  with   you.    It’s  called  a  social  network  for  a   reason!    Let  people  get  to  know  you,   and  seek  ways  to  get  to  know  your   followers.

Post  with  your  ideal  customer  in   mind.
What  does  she  like  about    your   brand?    What  is  on  her  mind  at  the   time  of  the  day you’re  posting?    What   does  she  talk  about  with  her  friends?     Where  is  she  when  she buys  from   you?    What  are  her  dreams?    What   are  her  problems  and  how  does  your   product  solve  them?    When  you  write   the  captions  of  your  photos,  keep  her   in  mind.   Write  directly  to  her.    You’ll   find  that  your  engagement  will  grow   authentically  with people  who  are   excited  about  what  you’re  putting  out   into  the  world.

Understand  that  your  numbers  are   less  important  than  engagement.
The  number  of  followers  you  have  is   definitely  important.    Followers  act   like  little  votes  of  confidence  and  give   your  brand  credibility.    And  because   people  do  what  they  see  other  people   do,  the  more  followers  you  have,  the   more  followers  you  will  get.  But,  what  good  is  a  bunch  of   followers  who  don’t  ever  buy  your   stuff?    (I’ll  give  you  a  hint:  NO  GOOD   AT  ALL.)    Numbers  aren’t  everything.   Engagement  is  what  matters  most.

By  putting  these  strategies  into  place   you  will  be  taking  major  leaps  in   building  trust  with  your  followers  and   turning  those  followers  you  do  have   into  raving  fans  and  life-­‐long   customers.


 

Melissa  Camilleri  is  the  Founder  +   Creative  Director  of  Compliment-­‐-­‐a   gift  brand  she  launched  in  2011  while   she  was  a  full-­‐time  high  school  English   and  AVID  teacher.    She  credits   Instagram  for  helping  her  grow  her   business  from  a  production  line  on   her  dining  room  table  to  the  socially-­‐ responsible  corporation  it  is  now.    At   the  urging  of  her  business-­‐owner   friends  who  wanted  to  replicate  her   marketing  success,  Melissa  dusted  off   her  teaching  hat  and  created  the  21-­‐ Day  Insta-­‐course  to  help  others   market  their  products,  services,  and   brick  and  mortar  shops.    Tens  of   thousands  have  attended  her  virtual   courses,  participated  in  her   workshops,  and  studied  under  her   guidance.    She  believes  we  rise  by   lifting  others.    She  lives  and  loves  in   Northern  California.
melissa camilleri head shot

Say  hello  to  Melissa  on  Instagram   @shopcompliment.

Want  more  ways  to  leverage   Instagram  for  your  product-­‐based   business?
Register  now  for  the  21-­‐Day  Insta-­‐ course  with  Melissa  Camilleri  of  @shopcompliment.

The  course  is  delivered  daily,  straight   to  your  inbox,  and  gives  you   actionable  tasks  each  day  to  grow   your  following  of  authentic,  engaged   customers.

You’ll  learn:
-How  to  craft  your  bio  so  that  people   want  to  buy.
-How  to  communicate  your  brand   values  through  images.
-How  to  engage  your  following   through  hashtags,  direct  messaging,   comments,  and  geotags.
-What  and  when  to  post.
-How  to  find  and  collaborate  with  key influencers.
-How  to  find  your  ideal  customer  on Instagram.
-How  to  present  your  company  in  the best,  most  aesthetic  way  online.
-How  to  manage  your  time  on  social media. &  much,  much  more.

You’ll  also  get:

-Lifetime  access  to  the  21  lessons  and   action  steps  that  you  can  implement   with  the  group  or  go-­‐at-­‐your-­‐own-­‐ pace,  taught  by  an  actual  teacher  who   is  an  expert  in  adult  learning  practices.
-An  audio  of  each  lesson  so  you  can   learn  on  the  go.
-Downloadable  PDFs  to  accompany   the  lessons.
-A  directory  of  course  participants  so   you  can  connect  on  Instagram  and   elsewhere  online.
-Access  to  our  private  Facebook   community  where  hundreds  of  other   business  owners  gather  to   collaborate,  share  insights,  and  cheer   one  another  on.
-FREE  group  coaching  and  collaboration  with  Melissa  during  the   course.  (value  $499)

(*Early  bird  price  of  $127  goes  up  to   $177  on  Aug  1,  2015.

Join up for the 21 Day Instagram Course

SIgn up!

Do you have an Instagram account? Please post it here!
You can follow me @bandanagirl_

What are your Instagram questions? Please post in the comments below!

Creative Bead Chat Pinterest Board – Are you pinning? Join us!

Creative Bead Chat Pinterest Board – Are you pinning? Join us!

 

Follow us on Pinterest! Creative Bead Chat 

 

Current list of CBC Pinterest Boards.  Ideas for others? Please comment at bottom of page!

Current list of CBC Pinterest Boards. Ideas for others? Please comment at bottom of page!GGet inspir

Pinterest imageGet inspired with our favorite designers!

Over 10,000 strong!

That’s inspiring by itself!

 Get your work seen & shared on Pinterest.

If you are a Creative Bead Chat member,
we invite you to add pins on our boards?

You can request to be added to your preferred boards HERE 
or scroll below and fill out the form.
Visit Creative Bead Chat …….A Creative Bead Chat Group’s profile on Pinterest.

Apply here to be added to the CBC Pinterest Boards

  • Click on your personal name/boards and copy URL and paste above
  • Please select the boards you would like to be added to. Hold the Shift (button) to select more than one.
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A Few Tips From the Pinterest Blog to Improve Your Pins

A Few Tips From the Pinterest Blog to Improve Your Pins

 
Three proven tips to better pinning

Three proven tips to better pinning

Just peeking around the Pinterest Blog and found a few bits of info that I thought would be helpful!

Three ways to improve your Pins

by Kevin Knight Just one Pin can give people a glimpse into what makes your business special, so you want to make sure you’re making an impression. When people see Pins in their home feed, category feeds or search results, they make a snap judgment about whether they want to click further or repin. Clicks send traffic back to your website while repins ensure your stuff gets seen by more people. (In other words, you want both!) We studied thousands of Pins to figure out which ones get the most traction. Three common elements jumped out:

Vertical Pins work better

Pins with a vertical aspect ratio flow better with the Pinterest experience. That’s because Pinterest organizes images vertically, stacked one on top of another in a grid. Also, most people use Pinterest on their mobile phones, so vertical Pins just look better than horizontal ones.

Longer descriptions outperform shorter ones

There’s a lot  said about the visual nature of Pinterest, but it’s also a service that people use to plan their lives. The Pin description is an important spot to explain how that Pin can help someone pursue their interests. On other sites, short copy works because you’re competing for attention. But with Pinterest, it’s more effective to write thoughtful, useful descriptions. You don’t need to max out on our character limits, but feel free to add details where it makes sense. (Bonus: these descriptions help your Pins show up in search results!)

Positive, aspirational messages resonate

Descriptions that talk about a Pin and its value work better than straight explanations. Instead of saying “We’re selling this blue sweater” or “Make this chicken parmesan recipe,” imagine yourself as a Pinner. Try talking about how the sweater fits in perfectly with a spring wardrobe or how a busy parent can make the chicken parmesan recipe in under 30 minutes with just a few ingredients. Read the full article here:

A feed just for shopping

by Kevin Knight Pinterest Gifts Feed with HANDMADE Selected Pinterest Gifts Feed with HANDMADE Selected

We know people love to use Pinterest for shopping ideas, which is why we’ve created a new Gifts feedof all the different things you could buy.

The work-in-progress feed lives with our regular categories but it’s special because it only showsProduct Pins. Product Pins show extra details like pricing, availability and where to buy right on the Pin so Pinners can decide which products are right for them. So far, we’ve learned that Product Pins get higher click-through rates than regular Pins and make your brand more visible because of the logo on the Pin.  Pinners also get email notifications when Product Pins they’ve saved drop in price. The Gifts feed also includes a few price filters so you can find something for every budget. $$$$ means the price is greater than $200, $$$ means the price is between $50-$200, $$ means the price is from $25 to $50 and $ is anything less than that. If you want your stuff to show up in the Gifts feed, make sure you get Rich Pins.  You can get everything you need on our developers site. We tried to keep it simple, but you might want to ask a developer to help you out. Read the full article here

Pinterest adds the ability to chat privately about a specific pin

by Digital Trends

Pinterest adds conversations for you to discuss pins with friends

Currently available on both the mobile and Web version of Pinterest, the visual social network has added a new private messaging feature that allows users to talk about a specific photo with another Pinterest user. Calling the new feature “Conversations,” users will be able to respond directly to another user without having to make a public comment on the original pin. Detailed on the official Pinterest blog, the new feature also allows users to send a message to multiple users (up to 10) in order to have a group conversation. Opening up a conversation to an entire group of friends could be useful if planning an activity together. For instance, users could agree on all the items that would be served at a group dinner and each person could take responsibility for a specific dish.This would allow for a very visual debate, basically discussing which photo of a dish looks more appetizing. Of course, users could also just reply with text rather than attaching another pin to the entire conversation. This type of community discussion could also be useful for traveling, basically asking someone where a pinned photo was specifically taken in order to visit the location.

Read the full story here

What are Rich Pins?

Rich Pins are Pins that include extra information right on the Pin itself. Right now, there are five types of Rich Pins: movie, recipe, article, product and place.


Take travelers to their next adventure

Place Pins include a map, address, and phone number.

Help Pinners create their reading lists

Article Pins include headline, author and story description, helping Pinners find and save stories that matter to them.

Make it easy for people to buy your stuff  -THIS ONE’S FOR US! 

Product Pins include real time pricing, availability and where to buy. Pinners also get notifications when product Pins they’ve added drop in price.

Help foodies make recipes from your site

Recipe Pins include ingredients, cooking times and serving info to get Pinterest cooks excited to hit the kitchen. Recipe search filters help Pinners narrow in on vegan, vegetarian, gluten free, paleo and indulgent meal ideas.

Show film buffs their favorite movies

Movie Pins include ratings, cast members and reviews to help Pinners learn about new flicks.

How can I get Rich Pins?

Right now, there are five types of Rich Pins: movie, recipe, article, product and place. To get started, you’ll need to prep your website with meta tags, test out your Rich Pins and apply to get them on Pinterest. If you’re not technical, you might want to ask your developer or site owner to help get you going!  GET STARTED
See full article here
So I hope this will give you some great new ideas to ponder as you build your online presence and businesses!
Melinda Orr

 

Using Pinterest for Building Business

Using Pinterest for Building Business

 

A great article from the Indiemade blog of using Pinterest for building your business by Mitzi Curi /Indiemade Blog

Many of us are using Pinterest for personal pins, but do you use Pinterest to promote your business?  Pinterest is a powerful tool for an indie artist or crafter, considering that over 90% of communication is nonverbal and Pinterest is all about using visual images.  And the Pinterest site has been rolling out many interesting options for businesses lately.  So it’s time to get started using Pinterest to promote your business!

Let’s start at the beginning.  We’ve touched on this topic before here on IndieMade.  For a good introductory article about Pinterest for Business, see our article HERE.  Also, Axel McCarthy wrote an article how to use the sharing feature on your listing page.  Be sure you are aware of that feature!  For Pinterest Basics, see this page on the Pinterest site.

Pinterest Tips for Business

1. Sign Up!

To set up your Pinterest for Business Account, refer to this page. Once you sign up for Pinterest for business, this page will tell you all you need to know about using the Pinterest logo.  You will also want to download the PDF, full of Pinterest for Business info:  Pinterest Best Practices PDF.

Pinterest Pins

2. Verify Your Website

Once you begin using Pinterest for business, you will need to “verify” your Pinterest site. “Verifying” means identifying the site as yours.  You can find directions for verifying your site here.

3. Write Awesome Pinterest Descriptions

Just a word about descriptions:  pay attention to them!  Research on pinner behavior has found that short descriptions aren’t necessarily the best.  Thorough, useful descriptions using keywords should be the goal. This will help pinners find your pins in search.  For specific tips about writing good pin descriptions, see this page.

4. Use Rich Pins

Business owners will eventually want to familiarize themselves with the concept of “Rich Pins.”  Rich Pins are, in a nutshell, pins that have extra details added to them to make them more useful.  There are five types of Rich Pins:   place, product, movie, recipe, and article.  To get started, you’ll need to prepare your website with meta tags, test out your Rich Pins and apply to get them on Pinterest. If you’re not technical, you might want to ask a techie friend or hired geek to help you!  Here are the specifics.

5. Get Help

As you set up your Pinterest for Business account, questions might arise.  Pinterest recently announced they now have an improved Help Center.  Be sure to bookmark this page for future reference.

6. Check Out Pinterest Analytics

We are all familiar with Google Analytics, but Pinterest has their own web analytics.  If you are using Pinterest for Business, sign up for Pinterest Web Analytics to track your reach and progress.

7. Read the Blog

Pinterest has a Business Blog that’s full of helpful posts on various Pinterest topics.  Keep abreast of Pinterest-related topics by bookmarking the Pinterest for Business blog.  Recent factoids posted on the Pinterest for Business Blog include quotes and inspiring messages are some of the most popular pins; pinners love humor, so if you can come up with something humorous related to your brand there is a good chance of re-pinning; vertical pins are more popular than horizontal pins; and video pins are becoming more and more popular.

Master Pinterest indiemade.com

8. Find Pinterest Inspiration

You might like to see some examples of businesses that have used Pinterest to improve their businesses.  Lowes, the home improvement store, is one good example of a chain store that’s used Pinterest to their advantage.  They maintain a Pinterest board with lots of do-it-yourself project examples to inspire potential customers.  Check out this page for some more interesting examples of businesses that use Pinterest as part of their marketing plan.

Most “pinners” know how addictive Pinterest can be.  Why not spend that time making pinboards that will help spread the word about your business?  Pinterest is making it easier all the time, so go ahead and get started!

– See more at: http://www.indiemade.com/blog/using-pinterest-business#sthash.RJdijNoV.dpuf

– See more at: http://www.indiemade.com/blog/using-pinterest-business#sthash.cffzVGvn.dpuf

Bead Shows & Classes

Bead Shows & Classes

 

A list of  bead show venues and classes.  To add yours favorites, click the Pink “Add to List” button, add title, link, description, tags and save.   We welcome you to vote on your favorites by clicking the up arrow for favorites or down arrow for least favorite sites.  You can add or view comments by clicking the speech bubble on the bottom right of the listing.

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Bead Shows & Classes

A list of show venues for buying beads, classes etc.

Jun 03, 2014 - beadfest.com - 30
Bead Fest: Shopping, Workshops and Expo

Bead Fest: Bead Show and Beadmaking Classes

Jun 03, 2014 - beadandbuttonshow.com - 29
Bead & Button

Bead show and classes in Milwaukee WI

 

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